Telegram Introduces Salary Token Stars
Telegram, the instant messaging platform known for its privacy features, has gained widespread attention in recent years for its Ton ecosystem and is becoming increasingly popular worldwide. Pavel Durov, CEO of Telegram, recently announced that the platform will introduce a new internal currency to facilitate the purchase of digital goods and services within the Telegram app in the cryptocurrency ecosystem.
Telegram will launch a new virtual token called “Stars,” which users can purchase through the app store on iOS or Android devices. These tokens can then be used to buy various digital products in Telegram’s small games, such as the popular Notcoin and Hamster Kombat.
Durov further stated that developers will be able to convert Stars tokens into Telegram’s native cryptocurrency, Toncoin (TON). These TON tokens, along with other cryptocurrencies like Bitcoin (BTC) and USDT, can be traded using the Telegram wallet.
In addition, Telegram will subsidize advertisements purchased with Stars tokens to encourage users and businesses to use the currency and avoid Apple and Google’s 30% commission fees.
When users purchase Stars tokens using a credit card from the App Store or Play Store on their phones, Apple and Google take a 30% cut. However, Telegram will subsidize advertisements purchased with Telegram Stars, resulting in almost zero costs if developers reinvest Stars in promoting their applications.
Pavel Durov emphasized that “launching applications on Telegram will be more economically viable.”
Further reading:
What makes the mining game Notcoin so popular with 30 million players despite having no marketing budget?
Telegram’s accelerated strategy for innovation
According to an official article from Telegram, the new payment method will accelerate transactions for digital goods and services and allow this new type of business to reach over 900 million potential customers.
The introduction of this new strategy not only reduces the economic pressure faced by developers but also enhances the appeal of projects releasing new applications on Telegram.
With the highly popular gaming project Notcoin launching on Telegram this year, the market value of Notcoin tokens (NOT) quickly soared to $2.5 billion, making it the largest gaming token of 2024. Subsequently, due to the flourishing ecosystem, the price of Toncoin also reached a record high of $7.76, with a market value surpassing $18 billion, making it one of the top ten cryptocurrencies in the market.
Telegram’s series of innovative initiatives not only provide users with more convenience and choices but also bring innovation to the traditional app development model. Through effective marketing strategies and technological innovations, Telegram is redefining the way digital goods and services are traded.
With the promotion of Stars and TON, Telegram is likely to become a new hub for cryptocurrency and digital product transactions. It is expected that Telegram will further integrate more cryptocurrency features in the future and potentially become a significant force influencing the global digital economy.
References:
Decrypt
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