China Trust Bank is actively expanding its retail consumer channels and has partnered with Far Eastern SOGO Department Store to launch the “China Trust Far Eastern SOGO Co-Branded Card” on October 8th. Cardholders can enjoy a discount of 10% or more on purchases at Far Eastern SOGO Department Store, with a maximum cashback of 3% and no limit. There is also a daily maximum of 4 hours of free parking, and a 2% cashback for overseas physical store purchases.
The co-branded card is expected to have a significant impact on the credit card market, according to Chen Chia-wen, Chairman of China Trust Bank. With a goal of issuing a million cards, Chen believes that the introduction of the Far Eastern SOGO co-branded card will be a great addition for China Trust Bank, aiming to exceed 500,000 cards issued this year.
Moreover, it was noted that SOGO is the first department store in Taiwan to introduce Japanese-style and high-quality services, accumulating numerous loyal customers over the years. With the launch of the co-branded card, China Trust Bank is confident in providing the best experience for its customers. The card comes in three types: the Imperial Card, the Unlimited Card, and the exclusive invitation-only Dinzun Unlimited Card, available for China Trust’s wealth management clients and Far Eastern SOGO Department Store VVIPs.
In addition, with a transaction volume of 60.7 billion yuan in August, China Trust Bank has maintained its position as the “king of cards.” The bank’s strategies for maintaining its lead in the highly competitive credit card market include leveraging the existing member base of department stores to increase card issuance.
China Trust Bank also provides a 3% cashback on the co-branded card through the “China Trust Points” and “HAPPY GO Points.” The cashback is unlimited, and points can be converted to SOGO credit for use at SOGO Department Store. This approach aims to create a specific usage scene for the co-branded card, enhancing the overall customer experience.
The co-branded card is part of the bank’s long-term strategy, providing multiple benefits to different customer segments. The bank’s commitment to both co-branded cards and point systems demonstrates its well-rounded approach in serving the diverse needs of its customers.
China Trust Far Eastern SOGO Co-Branded Card Benefits at a Glance
Card Application Activities:
Period: From now until December 31, 2024
First Transaction Gift:
New Users: Receive a SOGO e-voucher worth 500 yuan or a choice of a suitcase upon a transaction within Far Eastern SOGO Department Store.
New Cardholders: Receive a 100 yuan SOGO e-voucher upon a transaction within Far Eastern SOGO Department Store
Additional Gift: New users who register for the China Trust Mobile Banking App will receive a 100 yuan SOGO voucher (requires registration, limit of 4,500 per month)
Listed Activities:
Period: From now until December 31, 2024
10% cashback on EasyCard top-ups (maximum 50 points per month per account)
3% discount on designated channels for purchasing SOGO vouchers and 0.5% China Trust Points cashback
Garden City: Receive 3% HAPPY GO points for single transactions over 2,000 yuan (maximum of 200 points per day)
Saturday and Sunday: Receive 3% HAPPY GO points for single transactions over 2,000 yuan at Carrefour (maximum of 200 points per day)
New card members are entitled to a maximum of 400 yuan ride credit
In-store Offers:
Selected brands at 5% to 95% discount, selected supermarket items at 5% discount, free parking for up to 4 hours per day, free home delivery for purchases over 1,000 yuan, and VIP LOUNGE exclusive services (limited to Unlimited Card and above)
Other Benefits:
Exclusive offers for HAPPY GO members, airport transfer services, home cleaning services, a maximum of 4 hours per day, and free overseas luggage check-in twice a year (limited reservations)
Further reading:
[Infographic] Credit Card “Point Wars”! A comprehensive look at the 4 major bank reward mechanisms – which 3 cards are most popular?
[Infographic] Credit Card Rankings: China Trust Bank tops 2 indicators, what are the main cards for each bank? Analyzing the Taiwanese consumer hotspots
Managing Editor: Li Xiantai