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Home » Yahoo Survey: Over 60% of Generation Z Invest, 14% Choose Cryptocurrency; What Is Their Preferred Hedge?
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Yahoo Survey: Over 60% of Generation Z Invest, 14% Choose Cryptocurrency; What Is Their Preferred Hedge?

By adminJul. 29, 2025No Comments3 Mins Read
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Yahoo Survey: Over 60% of Generation Z Invest, 14% Choose Cryptocurrency; What Is Their Preferred Hedge?
Yahoo Survey: Over 60% of Generation Z Invest, 14% Choose Cryptocurrency; What Is Their Preferred Hedge?
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Yahoo Taiwan Investment Survey: Amid Tariff Impacts, People Prefer ETFs for Hedging

The global economic uncertainty brought about by Trump’s tariff policies has prompted Taiwanese investors to readjust their investment allocations. Yahoo Finance recently released the “2025 Yahoo Investment Behavior Survey,” which indicates that approximately 60% of nearly 9,000 adult internet users surveyed have adopted a more cautious investment attitude in response to the impact of tariff policies, showing a significant increase in conservativeness compared to the previous year.

The survey results reveal that ETFs have emerged as the most favored hedging tool among investors, with 36% of respondents indicating they will increase investments in this category, surpassing the 28% who prefer traditional stock investments. In the face of market volatility, about 80% of investors tend to adopt strategies such as regular investments or buying on dips to achieve risk diversification and stable returns. Additionally, ETFs with high dividend distributions, AI-related concept stocks, and large-cap ETFs have become the three most popular product categories in the current investment market.

Over 60% of Generation Z in Taiwan Invest, 14% Choose Cryptocurrency

In contrast to the overall market’s conservative atmosphere, the younger generation demonstrates a markedly different level of investment enthusiasm. Yahoo Finance’s survey found that the investment participation rate of Generation Z has increased by 7% compared to last year, surpassing the 60% threshold for the first time, reaching 63%. The main motivations for Generation Z’s investment include wealth accumulation and the pursuit of stable returns, with short-term profit seeking rising significantly from fifth place last year to third place this year.

Since most of Generation Z are still novice investors, over 60% of their learning resources come from family and friends, followed by obtaining relevant knowledge through financial institutions or finance platforms. In terms of investment tools, Generation Z is adept at using various financial products to diversify risks, primarily utilizing stocks (49%), ETFs (41%), insurance products (30%), and the emerging asset class of cryptocurrencies (14%). The proportion of those choosing cryptocurrencies is 2.3 times that of 2024.

2024 Far Eastern Survey: 13.8% of Generation Z Invest Solely in Virtual Assets

In a survey conducted by Far Eastern International Bank in 2024 (sample size of 3,000), 22.4% of the Generation Z group allocated more than half of their total assets to virtual assets (cryptocurrencies, NFTs, etc.), while an additional 13.8% of respondents only invest in virtual assets without involving other traditional investment targets, which can be compared with Yahoo’s survey. Far Eastern Bank refers to this group of young investors as “digital natives,” and over half of the millennials have also engaged with the virtual asset market, making them a major participant group in such emerging investment products.

This shift in investment preference highlights a new trend among the younger generation as they actively explore non-traditional investment channels in the face of economic challenges such as soaring housing prices and stagnant wages.

This article is collaboratively republished from: Crypto City

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