Animoca Brands, a leading company in the gaming and open metaverse digital asset space, today announced its first consumer-facing Web3 event, “GEN3 Playground”, to be held in Hong Kong. As part of Blocktober 2024, the inaugural GEN3 Playground will take place on Saturday, November 2, 2024, at the K11 Musea Art & Cultural Centre.
GEN3 Playground showcases Animoca Brands’ deep commitment to its home base of Hong Kong while highlighting the city’s significant influence in the global Web3 arena. The event will be held at K11 Musea in Kowloon, a cultural landmark and a hub for creativity and innovation in Hong Kong.
What are the highlights of GEN3 Playground?
GEN3 Playground offers learning opportunities on Web3, blockchain, and true digital ownership for participants of all ages and backgrounds.
Participants will have the chance to delve into Animoca Brands’ various flagship projects, including Anichess, Cosmic Bomber, Mocaverse, Motorverse, The Sandbox, TOWER Ecosystem, and multiple booths from its partners such as OSL, Anime Foundation, Apeiron, and Bad Egg Co.
The event also features various missions and games for participants to win rewards and exclusive merchandise. Additionally, participants can witness exciting game competitions on the main stage and experience games at interactive booths. Top executives from Animoca Brands will also deliver keynote speeches at GEN3 Playground.
Yat Siu, Co-founder and Chairman of Animoca Brands, said, “GEN3 Playground’s location at the cultural landmark K11 Musea symbolizes our connection and heritage with Hong Kong. This event aims to resonate with participants by showcasing the potential of Web3 and digital ownership through immersive experiences and project interactions.”
Evan Auyang, Group President of Animoca Brands, shared that GEN3 Playground is one of Animoca Brands’ first large-scale consumer-facing events and is thrilled to showcase their projects to the public.
“With a clear regulatory framework and the government’s active support, Hong Kong provides an ideal environment for nurturing innovation. This event highlights our commitment to Hong Kong and our confidence in the city becoming a global leader in the Web3 domain,” said Evan Auyang.
The event is free and open to the public. Pre-registration is available through the following link:
https://www.animocabrands.com/gen3playground
Media Preview: Friday, November 1, 2024, 5:00 PM to 6:00 PM
VIP Night (by invitation only cocktail reception): Friday, November 1, 2024, 6:00 PM to 10:00 PM
Public Event: Saturday, November 2, 2024, 11:00 AM to 8:00 PM
Address: K11 Musea, 6th Floor, K11 Art & Cultural Centre, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong
About Animoca Brands
Animoca Brands is a winner of the Deloitte Tech Fast, listed in Fortune Crypto 40 Companies, and ranked among the Top 50 Blockchain Game Companies in 2024. It is also recognized in the Financial Times’ list of high-growth companies in the Asia-Pacific region for 2023. As a leader in Web3, Animoca Brands provides digital ownership to global consumers through blockchain technology, helping to build an open metaverse.
The company develops and publishes a diverse portfolio of products, including original games like Anichess, The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, as well as licensed products from popular intellectual properties in sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. One of Animoca Brands’ flagship projects is Mocaverse, which maximizes consumers’ exposure to Web3 experiences and rewards through a single sign-on gateway.
