PANONY Partner Sunny Ng
Crypto Industry Experience: 7 years
- PANONY Partner
- Former Partner at Primer Consulting, a marketing consultancy firm, responsible for executing publicity and promotional plans, maintaining media relations for clients, and organizing comprehensive media activities for clients.
- Former Chief Marketing Officer (CMO) at Bithumb Global, the largest cryptocurrency exchange in South Korea, responsible for global marketing strategy and brand building.
- Formerly at OKEx, where she was in charge of marketing and public relations.
PANONY is an incubation, investment, and consulting organization in the blockchain and digital asset sectors, dedicated to providing market growth planning and strategic development advice for global Fortune 500 companies and technology unicorns in the blockchain and fintech fields. It has served brands like Amazon and IM Motors.
It also operates the blockchain media platform PANews, one of the most well-known blockchain and fintech media outlets in the Chinese-speaking world. PANews provides valuable information for industry entrepreneurs and innovators. It has collaborated with Tencent News to co-produce “Blockchain Daily” and with the well-known O2O platform PPTV to co-produce the blockchain video interview program “Pan Talks.”
How Did She Enter the Crypto World?
In the summer of 2017, Sunny was busy serving clients in the familiar financial sector. At that time, her life trajectory and the fluctuating Bitcoin prices on the screen existed in separate, parallel worlds. Blockchain? Cryptocurrency? These terms were just unfamiliar words that appeared fleetingly in news headlines.
However, a call from a headhunter was like a stone thrown into a calm lake, creating ripples. On the phone, the headhunter explained with great effort this emerging technology called “blockchain.” The new technology and concepts quickly upended the world that Sunny was accustomed to.
Sunny revealed that she had always been interested in community economics and ecological economics during her university years. Therefore, the headhunter’s mention of blockchain’s decentralization, resource sharing, and value flow concepts awakened her deep-seated ideals.
That night, Sunny couldn’t sleep. The headhunter’s description echoed in her mind, triggering her long-dormant curiosity and thirst for knowledge. The next day, she began frantically searching for all the information about blockchain, from white papers to news reports, from technical principles to application cases—anything to understand this world better.
During that time, Sunny described herself as a student returning to university, tirelessly studying new concepts and terminology. She realized that this was not just a technology; it was a revolution that could potentially overturn the existing order.
With her strong interest and thirst for knowledge, Sunny studied a lot of relevant information and quickly seized the opportunity to join the already well-known cryptocurrency exchange OKX, diving headfirst into the new world.
Challenges and Insights of a Newcomer in the Crypto World: Precise Learning Amid Information Overload
Looking back at her early days in the crypto world, Sunny candidly admitted that the overwhelming technical terms and complex processes indeed made it daunting for newcomers.
In her early work at OKX, she was involved in producing popular science articles that translated overseas information into Chinese to help users understand. She spent a lot of time trying to comprehend these concepts, continuously learning through Google searches, media information, and the exchange’s beginner’s guides.
Sunny believes that the market changes now much faster than ever before. In the past, a token’s cycle might take six months or even a year to complete, but now many projects might experience explosive growth and decline in just two weeks.
Therefore, for today’s newcomers, she suggests focusing on the timeliness and accuracy of information, learning to precisely find effective tools and platforms to obtain comprehensive market data, understand concepts like DeFi and NFT, and stay updated on hot projects across different chains.
What Apps Are on Her Phone?
- Exchanges: Bybit, Binance, OKX, Uniswap
- Wallet: Tonkeeper
- Information Sources: PANews, TradingView, X, CoinMarketCap
Current Investment Strategy
“Actually, I am still relatively conservative,” Sunny honestly analyzes her investment style. This conservatism is not innate but comes from real market experiences.
She recalls the DeFi craze of 2020, when she blindly rushed into a “yield farming” project with seemingly strong backing and an enthusiastic community. Less than a month later, the project collapsed, and she learned a painful lesson—”That was the first time I experienced what it means to ‘go to zero.'”
This experience deepened her understanding of market risks and shaped her current investment strategy, which is focused on spot markets. Sunny revealed that about 70-80% of her funds are allocated to the spot market. She believes that in the highly volatile crypto world, “stability means holding as much of the funds as possible.”
Sunny laughs, saying that she has been telling herself to invest more in Bitcoin since last year, thinking, “Once I put all my money into Bitcoin, I’ll stop messing around.” However, she also admits, “But I still haven’t done it.”
As for high-risk, high-social-heat investment targets like meme coins, Sunny doesn’t completely dismiss them but handles them with great caution. She says she occasionally invests a very small amount, adopting the mindset of “putting in a little to seek a big return,” but she is also fully aware that the success rate of such investments is low.
In terms of risk control, Sunny clearly states that she does not engage in leveraged trading. She believes that the current market is heavily influenced by macro factors (policies, regulatory statements, international situations, etc.), and using leverage would undoubtedly amplify the potential risks. “After all, it’s really too affected by news.” Sunny emphasizes.
Differences in the Development of the Chinese-Speaking Crypto World
Although all three regions belong to the Chinese-speaking cultural circle, Taiwan, Hong Kong, and China have developed distinct differences in the cryptocurrency space and community culture. Drawing from her years of experience in the industry, Sunny shared her observations on the unique focus and characteristics of the communities in these three regions.
China: Focus on Token Value and On-Chain Data Analysis
According to Sunny’s observations, Chinese crypto community users are primarily focused on “the value and volatility of tokens.” In other words, the community’s main drive often comes from the potential for token price fluctuations. Therefore, discussions and research within the community are more centered on actual trading and profit opportunities.
Sunny pointed out that Chinese users spend a lot of energy on “on-chain analysis, numerical analysis, and charting.” They are passionate about mining potential “golden dogs” (high-potential early-stage projects) from on-chain data and are especially sensitive to volatility that can bring significant wealth effects.
At the macro level, Sunny also mentioned that China might place more emphasis on driving the development and practical application of blockchain “technology” itself, such as integrating with physical industries, setting industry standards, and so on, forming an interesting contrast with the community’s focus on token “value.”
Taiwan and Hong Kong: NFT-Led Community Connections and Offline Interactions
In contrast, Sunny observed that the community culture in Taiwan and Hong Kong is more diverse and emphasizes community connection, especially during the NFT boom.
She described that Taiwanese and Hong Kong users “like to use NFTs as a central axis and derive many offline activities from them.” NFTs are not just digital collectibles or investment targets, but also serve as a social medium and identity marker. Holders are eager to showcase their NFTs and participate in various gatherings, interact with like-minded people, and build connections, creating a strong “sense of belonging.”
In addition, the Taiwanese and Hong Kong communities are more concerned with how blockchain technology can be integrated with everyday life to generate novel application scenarios, rather than just focusing on the volatility of token prices. They also demonstrate a strong interest in participation in building (Build & Development) and community governance (such as involvement in DAOs).
Regulatory Perspective
In terms of regulation, Sunny observed that China focuses more on the development of blockchain technology and the application of industrial chains, such as promoting the practical application and standardization of technology in fields like pharmaceuticals and supply chain management. Meanwhile, Taiwan and Hong Kong are more proactive in building blockchain financial systems, promoting the development of financial regulatory sandboxes, and virtual asset trading platforms.
Final Advice for Newcomers Entering the Crypto World
- Beware of FOMO: Stay calm during market hype and avoid blindly following trends.
- Verify information yourself: Independently think through and verify all data and information.
- Respect market cycles: Don’t expect overnight riches. Understand the development patterns of the market.