What Happened?
According to a report from Coinbase, 29% of the Fortune 500 companies are interested in or have started relevant projects related to stablecoins by 2025, a significant increase from only 8% in 2024, growing more than threefold.
The adoption of stablecoins by enterprises is not driven by a FOMO (fear of missing out) mentality, but rather their ability to reduce transaction costs and enhance the efficiency of capital flow.
Not only tech giants like Uber, Google, X, and Meta are actively exploring stablecoin applications, but small and medium-sized enterprises (SMEs) also show a high level of interest. Surveys indicate that 81% of SME decision-makers hope to implement stablecoins to overcome international cash flow bottlenecks.
Growth of Companies Interested in Stablecoins by 2025
According to the latest “State of Crypto” report released by U.S. cryptocurrency exchange Coinbase and GLG Research, approximately 60% of Fortune 500 executives stated that companies are pursuing blockchain projects in various ways, with a significant focus on applications related to stablecoins.
The report indicates that the percentage of companies expressing interest in or already having relevant plans for stablecoins increased from 8% in 2024 to 29% in 2025, reflecting a growth of over three times. Additionally, 7% of surveyed companies reported that they currently hold or use stablecoins.
Companies are not just attracted to the hype surrounding cryptocurrencies, but also to their practical application potential, which includes solving various pain points in cross-border payments and serving as a tool against inflation. According to Coinbase data, the monthly transaction volume of stablecoin transfers reached a record high of $719 billion in December 2024; by April 2025, it also reached $717 billion, reflecting the vibrant stablecoin market.
Why Are Tech Giants and SMEs Interested in Stablecoins?
In addition to financial and crypto-native enterprises, more technology and sharing economy platforms are exploring the adoption of stablecoins. For example, Uber CEO Dara Khosrowshahi stated at a tech summit in June this year that Uber is currently researching stablecoin applications, with the aim of reducing the cost of international capital transfers.
Furthermore, Google, the social platform X, Airbnb, and even Meta are all in preliminary discussions, assessing how to integrate stablecoins into their existing cash flow structures and platform systems.
Although Meta has faced setbacks in blockchain projects (such as Diem and Novi), it has recently been reported that they are in talks with crypto companies to attempt to introduce stablecoins as one of the payment options for creator rewards.
Aside from large enterprises, a survey by Coinbase of 251 SME financial decision-makers (with fewer than 500 employees) showed that as many as 81% are interested in stablecoins, significantly higher than the 61% recorded in 2024. Among them, 46% of SMEs indicated that they might use cryptocurrencies for financial transactions within three years.
These SMEs often face issues such as high international remittance fees, slow cross-border transfer speeds, and limitations in payment tools that hinder small e-commerce platforms from expanding into international markets. Stablecoins provide a “low-cost, almost instant” solution, enabling these enterprises to overcome bottlenecks.
Coinbase emphasized, “Whether large enterprises or SMEs, the rapid growth of stablecoins stems from their ability to address the most practical financial pain points.”
Of course, major financial institutions are not absent from this transformative wave; well-known financial companies like Fidelity, Visa, and Stripe have all announced the activation or experimentation of stablecoin services.
Source: Fortune, Cointelegraph