Animoca Brands, a company dedicated to promoting gaming and digital property rights in the metaverse, announced today its first consumer-focused Web3 event, “GEN3 Playground,” to be held in Hong Kong. As part of Blocktober 2024, the inaugural GEN3 Playground will take place on Saturday, November 2, 2024, at the K11 Musea Art & Cultural Centre.
GEN3 Playground showcases Animoca Brands’ deep commitment to its home city of Hong Kong and highlights the significant global influence of Hong Kong in the Web3 space. The event is located at K11 Musea in Kowloon, which is not only a cultural landmark but also a hub for creativity and innovation in Hong Kong.
What are the highlights of GEN3 Playground?
GEN3 Playground provides learning opportunities for participants of all ages and backgrounds to understand Web3, blockchain, and true digital property rights.
Participants will have the chance to gain in-depth knowledge about various important projects under the Animoca Brands umbrella, including Anichess, Cosmic Bomber, Mocaverse, Motorverse, The Sandbox, TOWER Ecosystem, and several booths from their partners such as OSL, Anime Foundation, Apeiron, and Bad Egg Co.
The event also offers various missions and games for participants to win rewards and exclusive merchandise. Additionally, participants can watch exciting game competitions on the main stage and experience games at interactive booths. Senior executives of Animoca Brands will also deliver keynote speeches at GEN3 Playground.
Yat Siu, Co-founder and Chairman of Animoca Brands, said, “GEN3 Playground is located at the cultural landmark K11 Musea, symbolizing our connection and heritage with Hong Kong. This event aims to resonate with participants by showcasing the potential of Web3 and digital property rights through immersive experiences and project interactions.”
Evan Auyang, Group President of Animoca Brands, shared that GEN3 Playground is one of Animoca Brands’ first large-scale consumer-facing events and is delighted to showcase Animoca Brands’ projects to the public.
“With a clear regulatory framework and government support, Hong Kong provides an ideal environment for nurturing innovation. This event demonstrates our commitment to Hong Kong and our confidence in the city becoming a global leader in the Web3 space,” said Evan Auyang.
The event is free and open to the public. Pre-registration can be done through the following link:
https://www.animocabrands.com/gen3playground
Media Experience: Friday, November 1, 2024, from 5:00 PM to 6:00 PM
VIP Night (Cocktail Reception by invitation only): Friday, November 1, 2024, from 6:00 PM to 10:00 PM
Public Event: Saturday, November 2, 2024, from 11:00 AM to 8:00 PM
Address: K11 Musea 6th Floor, K11 Art & Cultural Centre, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong
About Animoca Brands
Animoca Brands is a winner of Deloitte Tech Fast, a Fortune Crypto 40 company, and a top 50 blockchain gaming company in 2024. It was also listed in the Financial Times’ 2023 list of high-growth companies in the Asia-Pacific region. As a leader in Web3, Animoca Brands provides digital property rights to global consumers through blockchain technology, helping to build an open metaverse.
The company develops and publishes a diverse portfolio of products, including original games like Anichess, The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, as well as licensed products from popular intellectual properties in sports and entertainment such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. One of Animoca Brands’ flagship projects is Mocaverse, which maximizes consumers’ exposure to and interaction with Web3 experiences and rewards through a single login.
