What happened?
According to informed sources, Meta is developing its own AI search engine and will integrate it with the Meta AI chatbot.
In addition to the search engine, Meta’s investment in AI is also integrated into its augmented reality products, allowing consumers to try out products in virtual environments and view product displays in 3D.
Meta has also signed a multi-year partnership agreement with Reuters, allowing the AI chatbot to directly use Reuters news content to respond to user queries.
Meta is developing its own AI search engine
According to the foreign media outlet “The Information,” anonymous insiders revealed that technology giant Meta is currently developing its own AI search engine to reduce reliance on existing search engines such as Google and Bing.
This project has been underway for about 8 months, and Meta’s engineering team is building a massive database to provide data support for the upcoming search engine. This will enable Meta’s AI chatbot to generate answer summaries containing recent events and news, thereby improving response efficiency.
Currently, Meta’s AI chatbot is integrated into social platforms such as Instagram, Facebook, and WhatsApp, but it still relies on Google and Bing to find answers and provide real-time responses.
Launching its own search engine will give Meta more autonomy, not only reducing reliance on competitors but also potentially becoming the next pioneer in transforming AI search engines, following in the footsteps of OpenAI, Apple, and other technology giants.
With the semantic analysis capabilities of AI, search results can be more accurate and tailored to user needs. AI search is no longer just keyword matching but can understand user search intent and context, providing more precise information. This AI-driven search technology is also the competitive challenge faced by Google Search, especially as more and more technology giants like OpenAI and Apple enter the market. The future of search engines will increasingly rely on AI technology’s predictive and responsive capabilities.
Meta actively develops in the field of AI
Meta has ambitious plans for AI development. According to a report by “PYMNTS,” in addition to the search engine, Meta’s investment in AI is also integrated into its augmented reality products, allowing consumers to try out products, receive real-time recommendations, and view product displays in 3D in virtual environments. “PYMNTS” analysis suggests that with the addition of AI technology, Meta aims to create a more limitless and personalized shopping experience.
“PYMNTS” points out that retail analysts believe that Meta’s integration of AI and augmented reality technology into the shopping experience could completely change how consumers shop.
In addition, Meta has also signed a multi-year partnership agreement with the renowned news agency Reuters. Starting from October 25th, Meta’s AI chatbot will be able to directly use Reuters news content to respond to user queries.
Sources:
Cointelegraph, The Verge, PYMNTS
